Map your values and worldview
24 value dimensions plus 12 meta-thinking dimensions — including moral foundations, cooperative virtues, and primal world beliefs. The most comprehensive values and worldview assessment available.
Values shape everything
Your values determine your priorities, your decisions, and your sense of right and wrong. But most people have never measured their values with precision. Opinion DNA maps 24 value dimensions using peer-reviewed scales: 5 moral foundations (Care, Fairness, Loyalty, Authority, Purity), 7 cooperative virtues (Family, Group, Reciprocity, Heroism, Deference, Equity, Property), 10 personal values (Power through Security), and 2 social orientation measures (Social Dominance, Authoritarianism).
Worldview: your primal beliefs
Underneath your values sit even deeper structures: your primal world beliefs. Do you believe the world is Alive (responsive and intentional)? Enticing (interesting and worth exploring)? Safe (generally unthreatening)? Good (fundamentally positive)? These four primal beliefs, researched at UPenn, color everything you experience and believe.
Values + worldview = understanding
When you see your values and worldview mapped together, patterns emerge. Someone who believes the world is fundamentally unsafe and values Security and Authority highly will approach life very differently from someone who believes the world is enticing and values Self-Direction and Stimulation. Opinion DNA makes these patterns visible.
How it works
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Take the assessment
179 questions across personality, values, and meta-thinking. 10-15 minutes, auto-saves progress.
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Get your 48-dimension profile
Continuous 0-100 scores with population averages across all 48 elements.
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Read your AI-generated report
Personalized narrative covering personality, values, meta-thinking, career, and relationships.
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Frequently asked questions
What are moral foundations?
Moral Foundations Theory, developed by Jonathan Haidt, identifies five core moral intuitions: Care/Harm, Fairness/Cheating, Loyalty/Betrayal, Authority/Subversion, and Purity/Degradation. Different people weight these foundations differently, which predicts moral and political views.
What are primal world beliefs?
Primal World Beliefs, researched at the University of Pennsylvania, are your fundamental assumptions about reality: whether the world is Alive (has agency), Enticing (worth exploring), Safe (unthreatening), and Good (fundamentally positive). These beliefs are remarkably stable and influence well-being, relationships, and life choices.
Ready to discover your 48-dimension profile?
Personality, values, and meta-thinking — mapped across 48 dimensions with an AI-generated personal report. Built with 60+ experts from Oxford, Cambridge, NYU, and UPenn.
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