Personality and values — measured together for the first time
No other consumer assessment combines Big Five personality, moral foundations, cooperative virtues, personal values, and cognitive patterns in one test. Until now.
Why combining matters
Personality without values is half the picture. Two people with identical Big Five profiles can have completely different values — one might score high on Authority and Tradition, the other on Self-Direction and Universalism. Their behavior looks similar on the surface, but their motivations, decisions, and life paths diverge dramatically. Opinion DNA is the first consumer assessment to measure both in a single, unified profile.
What you'll discover
12 personality elements (Big Five + Dark Triad + emotional regulation + life satisfaction). 24 value dimensions (moral foundations + cooperative virtues + personal values + social orientation). 12 meta-thinking elements (cognitive biases + primal world beliefs). All analyzed together in an AI-generated report that shows how your personality and values interact.
Developed by the experts who study both
Most personality researchers study personality. Most values researchers study values. Opinion DNA was developed with 60+ experts across personality psychology, behavioral economics, evolutionary psychology, and cognition — bridging these traditionally separate fields into one comprehensive assessment.
How it works
- 1
Take the assessment
179 questions across personality, values, and meta-thinking. 10-15 minutes, auto-saves progress.
- 2
Get your 48-dimension profile
Continuous 0-100 scores with population averages across all 48 elements.
- 3
Read your AI-generated report
Personalized narrative covering personality, values, meta-thinking, career, and relationships.
Related assessments
Frequently asked questions
Why don't other tests combine personality and values?
Academic traditions tend to silo. Personality psychologists use the Big Five; moral psychologists use Moral Foundations Theory; values researchers use Schwartz's model. Opinion DNA was specifically designed to bridge these fields because understanding yourself requires seeing the whole picture.
Are the values measurements scientifically validated?
Yes. The moral foundations scales come from Jonathan Haidt's research, cooperative virtues from Oliver Curry's Morality as Cooperation theory, and personal values from Schwartz's Theory of Basic Human Values. All peer-reviewed.
Ready to discover your 48-dimension profile?
Personality, values, and meta-thinking — mapped across 48 dimensions with an AI-generated personal report. Built with 60+ experts from Oxford, Cambridge, NYU, and UPenn.
Start My Assessment — $47One-time purchase. Lifetime access. 30-day money-back guarantee.