Partner with Opinion DNA
A referral program for therapists, coaches, and counsellors who want to give their clients the most complete psychographic assessment available — and earn from every referral.
Opinion DNA maps personality, values, and meta-thinking across 48 dimensions. For practitioners, it's a powerful intake tool — a way to see a client's cognitive and values landscape before the first session. For clients, it's a mirror: a structured, data-driven way to understand themselves and communicate what they find. As a referral partner, you earn commission on every assessment while giving your clients something genuinely useful.
Why practitioners use Opinion DNA
Accelerate client insight
Skip weeks of surface-level discovery. The 48-dimension profile gives you a detailed map of your client's personality, values, and thinking patterns from session one.
Couples & relationship work
Compare two clients side by side to identify alignment and tension points across all 48 dimensions. A concrete foundation for couples therapy or mediation.
Values-based coaching
Go beyond personality typing. The 24 values dimensions reveal what your clients care about most deeply — the foundation for meaningful goal-setting and decision-making.
Meta-thinking patterns
Understand how your client processes disagreement, forms beliefs, and responds to new evidence. These 12 dimensions are uniquely powerful for cognitive-behavioural approaches.
How the program works
- 1
Apply to join
Email us with a brief description of your practice. We'll set you up with a referral link and partner resources.
- 2
Refer clients or buy in bulk
Share your referral link with clients, or purchase assessments in bulk at a discounted rate to distribute directly.
- 3
Earn on every assessment
Receive commission on referral purchases, or benefit from volume pricing on bulk orders. Full details shared on approval.
Join the referral program
Email us to apply. Tell us about your practice and we'll get you set up with a referral link, bulk pricing options, and partner resources.
Email Us to Applyhello@opiniondna.com
Frequently asked questions
Who is this program for?
Therapists, psychologists, counsellors, executive coaches, relationship coaches, career coaches, and other professionals who work with clients on self-understanding, communication, or personal development.
How does the referral commission work?
We offer a competitive commission on every assessment purchased through your referral link. Full details are shared when you join the program — email us to get started.
Is there bulk pricing for my practice?
Yes. We offer volume pricing for practitioners who want to integrate Opinion DNA into their practice as a standard tool. Contact us to discuss pricing based on your expected volume.
Do I need any special training?
No formal certification is required. We provide partner resources including an overview of the 48 dimensions, interpretation guidance, and suggested discussion frameworks. You already have the expertise — we just give you the data.
Can I see my clients' results?
Only if the client chooses to share them with you. Each user owns their own data. We can facilitate comparison reports between practitioner and client with mutual consent.
What makes Opinion DNA useful in a clinical or coaching context?
Opinion DNA goes beyond personality to map values and meta-thinking — how people form beliefs, handle disagreement, and evaluate evidence. These dimensions often underlie the issues clients bring to therapy or coaching, making them a powerful starting point for deeper work.