The assessment your coaching clients deserve
Give your clients a 48-dimension profile that goes beyond personality labels — covering values, moral foundations, cognitive biases, and thinking patterns that drive real behavior change.
As a coach, you know that surface-level personality labels only scratch the surface. Your clients need to understand not just their traits, but their values, their cognitive biases, and the thinking patterns that keep them stuck. Opinion DNA was developed with 60+ experts from Oxford, Cambridge, NYU, and UPenn to be the most comprehensive psychographic assessment available. It maps 48 dimensions across personality, values, and meta-thinking — giving you and your clients a complete foundation for transformative coaching conversations.
Why Opinion DNA for life coaching clients
Deeper coaching conversations from session one
Start with a complete map of your client's personality, values, and thinking patterns. No more weeks of exploratory questions — go deep immediately.
Values-based coaching backed by data
See your client's moral foundations, cooperative virtues, and personal values scored and compared to population averages.
Identify cognitive blind spots
Dogmatism, intellectual humility, just world beliefs — these meta-thinking dimensions reveal the patterns that hold clients back.
AI-generated report as a coaching tool
Each client receives a detailed AI-generated report covering life, career, and relationships — a ready-made discussion guide for your sessions.
Key dimensions for this use case
Opinion DNA measures 48 dimensions. These are particularly relevant:
How it works
- 1
Take the assessment
179 questions, 10-15 minutes. Auto-saves your progress.
- 2
Get your 48-dimension profile
Scores across personality, values, and meta-thinking with population comparisons.
- 3
Read your AI-generated report
Personalized insights covering life, career, and relationships — unique to your profile.
Other use cases
Frequently asked questions
How do coaches typically use Opinion DNA?
Coaches use Opinion DNA as an intake tool, assigning it before the first session. The 48-dimension profile and AI report provide a complete foundation for coaching conversations — covering personality, values, and the meta-thinking patterns that drive behavior change.
Can I get a bulk rate for my coaching practice?
Yes. We offer team and practice pricing. Contact us at hello@opiniondna.com for coaching practice rates.
Is this scientifically valid?
Yes. Opinion DNA was developed over three years with academic psychologists from Oxford, Cambridge, NYU, Royal Holloway, and UPenn. All 48 dimensions use peer-reviewed psychometric scales.
Ready to discover your 48-dimension profile?
Personality, values, and meta-thinking — mapped across 48 dimensions with an AI-generated personal report. Built with 60+ experts from Oxford, Cambridge, NYU, and UPenn.
Start My Assessment — $47One-time purchase. Lifetime access. 30-day money-back guarantee.